itsyournature

ItsYourNature.org is the NRDC’s (Natural Resources Defense Council) new website created and conceived by Kelly Cox. Designed to reach out to an audience that wouldn’t normally consider themselves “environmentalists”, IYN brews a spicy mélange of pop-culture and activism, employing writers, artists, videomakers, & musicians to take up the cause of the green lifestyle. With active communities in Myspace, Facebook, Vimeo, and others, ItsYourNature provides opportunities for young people across the country to engage in the fight to stop government indifference and protect our planet. IYN joins with music festivals and media partners to spread tried and true NRDC action and elevate the voices of the so-called “quiet generation”.

Natural Resources Defense Council (NRDC) is the nation's most effective environmental action group. We protect human health and the environment by taking on corporate polluters and government indifference in court, helping companies and institutions see the green light, and making smart sustainable policies the law of the land